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Allegheny College

Marketing Management


2 Credits

Live interactive classes with college professors. Interact with other bright and ambitious students. Official transcript with transferable credits upon completion.

Course Content

An overview of marketing activities involved in providing consumers with goods and services. This course: (1) provides students with an understanding of marketing concepts; (2) applies learned marketing concepts to real world situations; (3) examines the adaptation of marketing strategy in a changing environment.  The class focuses on terminology and knowledge required to successfully navigate within the business world and to interact with marketing managers on an informed basis.


Student should have completed or appeared for Class X exam.



Timelines / Duration

Sep 21 – Nov 11, 2020

Class Schedule

Summer 2022 – Jun 21 to Aug 12
Fall 2022 –  Sep to Nov 22

Click here for class schedule and timings.


Inaugural Price – USD 2,000/-
*Contact Us for Scholarships & Payment Plans


Prof. Gaia Rancati
Assistant Professor of Marketing and Neuromarketing
B.A, University Institute for Modern Languages, Milan (IULM) 2009; M.A.,Il Sole 24 Ore Business School Milan 2012
Ph.D. IULM Milan and Claremont Graduate University, CA 2019

*Terms and Conditions Apply


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