This paper recognises that the Textile Industry is one of the most environmentally, socially and
economically unsustainable industries in the world. Through the study of literature and industrial
practises, it suggests sustainable practises to stakeholders that can be integrated in the design, dyeing,
sourcing, production and consumption stages of the fashion supply chain. It also analyses the
implementation of these policies and insights through the case studies of two leading fashion brandsH&M and Patagonia. It is discovered that profitability-driven fast fashion brands like H&M are less
trusted by consumers and undertake the bare minimum CSR efforts mostly as a marketing gimmick,
as compared to slow fashion brands like Patagonia, who are innovators in the field of developing
sustainable business models. However, though these brands may have made strides to reduce their
environmental impact, they are still a long way from achieving socio-economic sustainability because
apparel manufacturing factories mistreat workers and often pay them salaries below the living wage.